NABC |

Seeing the potential of African markets is one thing, actually serving that market is quite another. In this workshop, we explore a number of successful business models for African markets.

Date: 17 November, 2009
Venue: Delft University of Technology
Workshop Fee: € 45,- NABC-member, € 95,- non-members

Fee for whole day participation: € 85,- NABC-member, € 150,- non-members
This workshop is organized by NABC and STT.

Seeing the potential of African markets is one thing, actually serving that market is quite another. In this workshop, we explore a number of successful business models for African markets. Special attention will be given to marketing. To what extent is marketing different in Africa? Does African marketing exist? Several companies will provide you with the obstacles and solutions they come across during the development of their business in Africa. These examples will guide us through our discussions in the second half of the programme, when we invite you to develop ideas in smaller groups on what the appropriate business model would look like for your activities in Africa.

This workshop is part of a conference organized by the Delft University of Technology, WUR, TNO, IIED (UK), UNEP Wuppertal CSCP (Germany), and the Helsinki School of Economics (Finland). A full programme of this conference can be viewed online. There are three options when it comes to participation:

• If you’d like to participate in the three day conference, please register via the site mentioned just above.
• If you just want to join us during the workshop, it’s the normal procedure: please fill in our registration form below.
• Finally, it’s possible to use the same form and visit the conference and our workshop on Tuesday, November 17th (whole day participation).

International Conference in Delft, Nov 16-18, 2009

There is little dispute today that poverty is one of the most pressing global problems calling for innovative solutions and market-based approaches. The Base of the Pyramid (BoP) approach involves the private sector to alleviate poverty by serving markets in developing countries. These ventures respond to the needs of low income consumers, producers and entrepreneurs. A challenging task that requires technological, managerial and system innovations. Impact assessment and value creation are mayor challenges faced by the multiple actors involved in BoP initiatives. Therefore, the main question this Conference is addressing is: How to define, measure, and optimize towards enduring value creation of BoP ventures?

The conference will provide a platform to share conceptual and empirical evidences that address ways to better understand and increase the sustainability impacts of BoP ventures in terms of changes in economic, capacity, environmental and relational well-being. The conference will create a bridge between private and public sector, NGOs and knowledge institutes. You will be able to gather new knowledge and experiences on value creation and impact assessment of BoP Ventures, share your new insights with attendees, and increase the range of your network. The conference will be held in English.

For further information please contact: josine.hoogenraad@nabc.nl.

• Register here for workshop or whole day participation
• Invitation BoP Conference
• Invitation Workshop